Friday, December 03, 2004

Plunge in with vision...

Before you become an entrepreneur to execute your business idea, consider how you can fit into the market
Are you decisive? Do you have a strong desire to succeed? Are you ambitious? Are you very hardworking? Do you have strong motivation to move yourself forward every day? Do you want to make a difference in your life and leave a legacy?
If you have answered yes to the above, you may want to consider becoming an entrepreneur. Of course, you must have a vision or dream of what you want to achieve and make it a reality.
Before you quit your job to become your own boss, you need to find your own market space. The following points can help you in your process.
Decide on your goals
What are the goals for your business? You need to set realistic goals, not goals that are beyond your reach. What do you want the results to be? How many hours do you want to work? How many employees do you want to have? What do you want in your employees? How much sales do you want to make? What will be the acceptable profit margin?
The idea is to get a clear vision, or a big picture, for the business. Once you decide how it will look like when it is established, you will know what needs to be done to get you going.
Conduct market research
Spend some time to determine how much you will be able to charge for your product or service, and what kind of volume you will be able to sell within a time period. Think about the amount of effort you are willing to put in in a day so you can get a rough idea of the amount you can make.
Once you have these estimates, you can then decide if the money you can make or the time you need to put in are worth the effort. There are some people who spend many years working in a business that is just not capable of becoming what they had initially hoped for, and they end up becoming a slave to their business.
Many entrepreneurs think that success is all about developing a great product or service, but it also means being able to market and sell it well.
Before you spend a lot of time and money developing or perfecting your product, try to make a prototype or develop a clear and concise description of what it will be like, and do some market research. Determine who your prospective customers will be and take the opportunity to talk to them. Ask them as many questions as you can. Find out the price they are willing to pay. Consider this feedback and modify your product design accordingly, if necessary.
Next, try to look at other market players that are selling similar products or services. Find out what they charge, how they market and sell their products or services, and what their competitive advantage is. Find out what they are doing as well as why and how customers respond to their product.
Once you think you have a clear understanding of what the market really wants, you can then move ahead with your product or develop your service.
Starting the business
When you begin your business, work from home for a while if possible or rent the minimum amount of space and equipment necessary. It is very important to keep your overhead costs as low as possible, at least till things start to take off.
You need to resist the temptation to rent a nice office and fill it with nice furniture, carpet and equipment. Though impressive, it will be a large outlay for an entrepreneur who is just starting out.
From the start, it is critical that you communicate a consistent message to all potential customers. Start with the following:
Business cards: Get plenty and hand them out at every opportunity.
Website: This is to showcase your company’s range of products or services and to provide a downloadable brochure as well as useful information such as e-newsletters.
Marketing: Create a memorable theme that will stick in the minds of the customers.
Networking: Attend business and social activities to get your company’s name out in the industry.
Starting a new business is challenging and at times confusing. It is easy to get overwhelmed by the huge number of tasks you face every day.
Ask yourself: “What can I do to increase sales and market my product or service better today?” If you are thinking about this constantly, the other details will eventually fall into place.

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